I led Brand Story and Content Strategy at Sleep Number. As a luxury retail brand and wellness company, my team has a commitment to results-driven branded content and high-performing media. In the last year, I have built our company’s first dedicated brand story team; created over 200 episodes of digital content, helped scale our content programs with our NFL partners; innovated a creative and integrated content strategy that led to over half a billion measured engagements; developed creative plans for our full-funnel marketing launches for new product innovations; and been part of the creative team re-designing our online customer e-commerce experience, while we continued to scale Sleep Number’s connected health and sleep science leadership message. PLEASE CLICK ON THE LINKS BELOW AND ENJOY!